Research into Audience

To ensure our film the best possible success, I researched carefully into the audience that would be viewing our piece looking at demographic groupings, certification and audience theories in order to be able to create a target audience suitable for our genre.

There are 2 types of audience, mass and niche.

A mass audience is a large, broad audience group with a range of interest enjoying the mainstream films and media texts.

A niche audience is a closely defined audience with a particular and specific interest, being a much smaller and limited audience.

For this reason we have chosen to aim our film at a mass audience and make our film mainstream as this would create a bigger success for our film.

Institutions consider audience in catergorised groups better known as the demographic groups.
These groups range from A-E and each group highlights a different audience member.

A-top management, bankers, lawyers, doctors etc.

B-middle management, teachers, many 'creatives'
C1-office supervisors, junior managers, nurses, specialist clerical staff etc.
C2-skilled workers, tradesperson (white collar workers)
D-semi-skilled and unskilled manual workers (blue collar workers)

E-unemployed, students, pensioners, casual workers.

After looking into similar products, i found that most psychological thrillers were given ratings of 15 and 18 due to the horror conveyed within the genre. Black Swan (2010) was certified as a 15 film by the BBFC, British Board of Film Classification who are a self regulatory body made up of film industry representatives.

The obligations prevent material of the film breaking the law and protecting the audience from items that may cause harm including the language used.

From this we have decided to ceritfy our film as a 15 also as the horror in our film may be a mild threat and there may be frequent use of bad language within our film but our film will not be given an 18 rating as there will not be a lot of sexual activity portrayed within the storyline and any violence used will not dwell on the infliction of pain or injury.