Casino Royale Trailer

Genre:
Spy-action

Narrative:
Killing
Betrayal
Love
Redemption

Character:
James bond – spy, cold hearted and killer.

Atmosphere:
Spy
Tension
Upbeat
Fast

Themes:
Action
Spy
Love
Betrayal
Survival

Setting:
Jungle
Casino
Hotel
Sea

Sound:
Theme tune throughout creates tension and familiarity.

Title:
Stands out
Uses logo in title
White on dark background stands out
Grabs attention
Creates familiarity with brand products

Differences between a film trailer and opening:
Trailers:
-gives information and details of the film
-include montages (fragmented narrative), giving the audience an outline of the plot
-tend to fade to black several times
-include the title at the end of the trailer
-have a tag line
-include the institution logos at the start
-includes different settings and atmospheres to show the storyline

Openings:
-list important members of the cast and crew at the start or throughout the opening
-include the title at the start of the film
-generally introduce the characters and setting
-set a mood or tone and highlight the genre
-create questions amongst the audience
-demonstrate the patterns/types of editing that will be used in the film