Research into Institutional Logos

For our film, we were required to create institutional logos that would appear at the beginning of our film opening. To help me create ideas for the group, I decided to look into the 20^th century fox logo
and see how they have developed over time so i was able to think about these conventions and the target audience when creating and developing our own logos for the group.

The distinctive Art Deco 20th Century Fox logo, originated as the 20th Century Pictures logo, with the name "Fox" substituted for "Pictures, Inc." in 1935. The logo was originally created as a painting on several layers of glass and animated frame-by-frame. It had very little animation, only including a sideline view of the tower with searchlights, some moving and some non-moving. Over the years the logo was modified several times.

In 1953 the logo was recreated from the original design for the new CinemaScope process. In order to give the rather static design, the "0" in 20th was titled an idiosyncratic element which became part of the design for more than two decades.
In 1981, the eight-layered glass panels were given a new colour and the '0' of 20th century fox was straightened. This revised logo became the official trademark.

 In 1994, an all-new, standardized logo—this time using the new process of CGI was created. The new logo contained more detail and animation, so that the longer (21 second) Fox fanfare with the "CinemaScope extension" could be used as the underscore.

In the background can be seen the famous Hollywood sign, which would give the monument an actual location. One final touch was the addition of store front signs—each one bearing the name of Fox executives who were at the studio at the time.

The 1994 CGI logo was also the first time that Twentieth Century Fox was recognized as "A News Corporation Company" in the logo, although it had already been owned by News Corp. for nine years.

In 2009, an updated logo debuted in the film Avatar(2009) The 75th Anniversary version of the 2009 logo was used to coincide with 20th Century Fox's 75th anniversary and made its official debut with Percy Jackson & the Olympians: The Lightning Thief(2010)

 and appeared for the last time with Gulliver's Travels(2010).

From this, I can see how technologies have developed and allowed the logo to develop with the use of sound and animation.

This will help me when creating an animated logo for my final film opening as i will be able to see how logos have been animated and how this has affected audience and success within the company.